In order to follow up the collaboration between Universitas Negeri Padang and Solok regency, one of the activities is hold namely the dedication of the lecturers from Faculty of Economics to the “Usaha Mulia” weaving group. Small to medium businesses (UKM) involved in “Usaha Mulia” Weaving Group, Jambur, Solok Regency, received training on Marketing Strategy from the academic community of the Faculty of Economics, Universitas Negeri Padang (FE UNP).
The Dedication Team Chairman from the Faculty of Economics of UNP, Okki Trinanda said that strengthening of UKM marketing strategies is needed to be done by various parties so that products of UKM can reach a wider market. "That's what we have done in the Jambur Weaving Group in order to minimize the weakness of the marketing aspect. Despite the quality of the production from this group is not inferior than the other famous weaving production in West Sumatra, the marketing aspect is not enough good so that make it hard to develop,” Okki Trinanda said on Friday (October 12).
According to him, in order to strengthen the UKM's marketing strategy, the team was conducted service from September 14 to October 30. "Weaving Village members were given training on Strategy for Marketing Communication by Susi Evanita (lecturer of FE UNP), and also on Online Marketing Strategy by Eka Abrar (The Facilitator of Google Indonesia)," Trinanda explained. Susi Evanita on her material conveyed about the importance of good brands and packaging, especially in maintaining product image. “Similar products if given differently such as in a good packaging can increase it selling price to others. It is likened to a human being. What other people first saw was his appearance. It is almost same true for weaving products. Although the quality is equivalent, but the ability to package will be one of the things that distinguish between woven products from one to another. Besides that, packaging also has a function as a protector of woven products, the expensive ones. If the product is not protected with good packaging, it will be damaged before reaching the consumer,” Trinanda added.
Furthermore, Eka Abrar conveyed the changes in business patterns that have been carried out conventionally before, but now can be implemented online. Online marketing is not only cheaper, but also can reach wider consumers.
Okki said that on the past, the biggest capital when opening a business was rent a place. Now, this can be obtained for freewith the online market. It can even reach distant consumers. Eka stated that Sungai Jambur woven products have great potential, especially because this is a handmade product that is very popular with high-end consumers. FE UNP's community service team which coordinated by Okki, will be continued with the practice of making good packaging from materials that were relatively affordable, but could be processed into exclusive packaging.
The training activity was guided by Syawlani Affandi (Diskoperindag of Solok Regency) who taught how to make boxes for packing woven products.
The activity was followed enthusiastically by the weaving group members, so that it was hoped that each of them was able to produce good packaging. Affandi suggested that packaging skills were also taught to the young people of Sungai Jambur, so that weaving craftsmen could focus on work. Astri Yuza Sari, a member of the Dedication Team, added that in addition to training in the form of marketing concepts and packaging-making practices, the “Usaha Mulia” Business Weaving Group also received assistance in the form of one storefront which would later be used as a display of woven products that had already been made where before weaving products have not been displayed. Zarti Dewita as Chair of the “Usaha Mulia” Sungai Jambur Business Weaving Group, expressed her gratitude for the attention of FE UNP. (Public Relations of UNP/Translated by Shilva Lioni)